Nº 02 · New York edition Websites · Brand · Art direction Fall 2026
Nice to meet you,

I design websites that look as good as your work.

Websites, brand and on-brand imagery for boutique studios in New York. You see your new homepage before you pay a cent.

WebsitesBrandUI/UXAI art direction

Co-founder of Osimplify. Based in Brazil, working on New York hours.

Júlia in a lilac blazer and roller skates against a lavender backdrop, an image art-directed with AI this photo was
never taken
The New York math

Beautiful work. Quiet website.

Your next client meets your website before they meet you. In New York, getting a site that does your work justice usually looks like this:

A boutique NYC agency
$8k–20k
  • 8 to 12 weeks
  • Photos not included
  • Small edits billed by the hour
A brand photoshoot
$1.5k–4k
  • For a half day in New York
  • Stylist, set and retouching extra
  • One look, one location
Júlia.
$1,900 to start
  • Live in 7 days
  • You see the design before you pay
  • Art-directed imagery when you have no photos

Market ranges from published 2026 pricing guides for New York web design and commercial photography. Your own quotes may differ.

Try it

Put your studio on the cover.

Type your name and pick what you do. It is a ten-second sketch. Your real First Look uses your photos and your words.

Nothing you type is sent anywhere. It stays in your browser.

Nº 01Your studioNew York
Your Studio.

your clients
see this first ↓

Book now · Book now · Book now · Book now · Book now

Good work deserves a good first impression.

WorkAboutContact
Selected work2026

Screens, brands and images
that sell.

Most of this was made for my Brazilian audience, so the type is in Portuguese. The thinking travels.

01

Ads Manager, rethought

ProductUI/UX

A concept redesign of Meta's Ads Manager for clinic owners who open it at 8am with one question: is it working? The answer now comes first, in one sentence. Every warning arrives with a reason and a button.

ProblemTables nobody reads, warnings that scare.
MoveA weekly summary in plain words, then the detail.
Cover: if I redesigned Ads Manager
New home screen that summarises the week
Warnings with a reason and a button
Daily budget control that explains itself

Swipe →

02

Recognisable without a logo

BrandArt direction

A brand world built on three traits: one colour that owns the room, one object that keeps coming back, and one way of talking. Cover the logo and you still know whose it is. That is the test I put every brand through.

PaletteLime, lilac, stripes.
RuleIf six of the last nine posts don't look like you, they are not working for you.
Cover your logo: a grid of lime and violet brand images
Example brand image with signature traits labelled
Good content makes people read, a signature makes them remember
Exercise: open your profile and cover your name

Swipe →

Editorial magazine cover for Júlia's own brand
Editorial cover · my own brand
Nostalgic campaign image on a green hill under clouds
Campaign · nostalgia series
Surveillance-style campaign cover for Osimplify's team
Campaign · Osimplify team
Logo and brand marks for Júlia Rocha Design
Brand marks · Júlia Rocha Design
Poster-style cover: everything I built last week
Poster · product launch
Diagram: product, UI/UX and brand
Editorial · how I work

psst: your site will be in English. Mine are in Portuguese because that is where I post.

Júlia holding a compact camera against a lilac backdrop, an image art-directed with AI
No photoshoot? No problem.

Photos that were never taken.

Most small studios don't have a library of great photos. So I direct your images like a real shoot, and AI renders them. Direction, not prompts. You approve every single one.

  1. 1ReferencesYour best photos, your space, what you love.the mood
  2. 2Palette and setYour colours, your objects, your light.the look
  3. 3Camera and poseLens, angle and framing, planned like a shoot.the shot
  4. 4Your approvalNothing goes live until you say it feels like you.yours
Cover: I don't post my work because I have no photos
A loose prompt is like asking a driver for somewhere nice
The full route from wardrobe to camera
Exercise: pick the 3 photos that feel like your brand

Real photos come first. Art-directed images fill the gaps, so your site never waits for a shoot.

How it works

See it before you pay for it.

You should not have to trust a stranger's promise. So the design comes first, and it is free.

one word01

You say yes

Reply "yes" by email or Instagram. I send 3 short questions: who your best clients are, the look you love, and what you want more of.

72 hours02

Your First Look

A private link with your new homepage on desktop and phone, built from your own photos and words. Plus a short video of me walking you through it.

no pressure03

You decide

Love it, and we build the rest. Not for you? Keep the ideas, owe nothing, and no follow-up spam. Promise.

Pay half only after you approve the design. The rest at launch.I take on 4 new studios a month, so each one gets real attention. Get my First Look →
PricingUS dollars

One clear price. No surprises.

Fixed scope, fixed price, fixed date. Pay once, or spread it over 12 months with hosting and care included.

Never-taken photos

12 art-directed images of your brand, ready for your site and Instagram.

$1,200about one half-day shoot, less

Studio Care

Hosting, security, a monthly check of Google and speed, and up to 1 hour of edits. First 3 months included.

$129per month · cancel anytime

Your domain stays in your name. Monthly plans run 12 months and include Studio Care; after that, Care continues at $129/mo or you take the site with you. The free First Look always comes before any plan.

Júlia at a white desk with a vintage computer and lamp
New York—
Júlia · Brazil—
Replies1 business day
Who is writing to you

Hi, I'm Júlia.

I'm a product and brand designer, and co-founder of Osimplify, a small studio in Fortaleza, Brazil. I design screens, brands and websites that sell. On good days, I'm a bit of a product manager too.

I work with clients in the United States remotely, in English, on New York hours. We are only one or two hours apart.

If I wrote to you, it's because I looked at your work and thought it deserved a better frame. That's the whole reason.

Productwhat to build
UI/UXhow it works
Brandwhy it's yours
Questions

Fair things to ask.

ask me anything else,
I answer every message

Is the First Look really free?

Yes. You get a private link with your new homepage and a short walkthrough video. If you don't want to go ahead, you owe nothing and you keep the ideas.

Why so much less than a New York agency?

No Manhattan rent, a small team and AI where it saves hours, never where it replaces judgment. You get senior design at a studio price, and you see it before you pay.

Are AI images right for my brand?

Your real photos always come first. Art-directed images fill the gaps: a hero image, a mood for a service page, a season's campaign. They are built from your references and you approve each one. If anything feels off, it doesn't go live.

Where are you based? How do we talk?

In Fortaleza, Brazil, one or two hours ahead of New York. We talk by email and short video messages, and we can book a call whenever you prefer. I reply within one business day.

Do I have to change my booking system?

No. Your site keeps linking to the booking tool you already use, like Mindbody, Vagaro, Acuity or Calendly.

Who writes the text and picks the photos?

I start from what you already have and polish it into clear, natural English. You approve every word and every image before it goes live.

What happens to my current site and domain?

Your domain stays in your name. Your current site stays up until you approve the new one, and the switch takes minutes.

Next step

Want to see your studio redesigned?

Say yes.

One word is enough. I reply within one business day with 3 short questions, and your First Look arrives 72 hours later.

Júlia · Designer and co-founder, Osimplify
Get my free First Look →